EF Collection is a Los Angeles-based fine jewelry brand on a mission to create modern heirlooms at an approachable price point. Founded in 2010 by Emily Faith Strauss, all EF Collection pieces are made of 14k gold handset with diamonds, precious and semi-precious stones, and enamel.
Drawing inspiration from life’s biggest milestones—like her wedding day which sparked the idea that became the Bridal Collection—Emily’s signature style and eye for elegance shine through each piece. The intentionality behind her designs came into sharp focus when Emily and her husband, Justin, lost their newborn son, Austin, to Polycystic Kidney Disease (PKD) in 2021. Finding strength in the EF community she lovingly built, Emily and Justin launched Angels 4 Austin, in hopes of providing small comforts and supportive resources to NICU families, as well as raising funds and awareness for PKD research. Emily also designed the Angel Wing Collection to honor her precious Austin.
To me, jewelry is about more than the beauty, it’s also about marking milestones, carrying positive reminders, and keeping loved ones close to your heart. Each piece I design holds deep meaning for me—and I hope you feel that each time you touch and wear your EF Collection jewelry.
You can find EF Collection online and in over 250 premiere retailers worldwide including Bergdorf Goodman, Saks Fifth Avenue, Nordstrom, Holt Renfrew, Shopbop, Revolve, and Intermix.
The Diamond Script Name Necklace is the perfect start to any necklace layer. You can choose from 2-10 diamond script letters to create a custom, on...
View full detailsThe Jumbo Prong Set Diamond Mini Huggie Earring stands out thanks to the 4 round diamonds per earring, each set with only 3 prongs so you see as mu...
View full detailsThe Pavé Diamond Hummingbird Necklace is one of our most beloved motifs. This beautiful bird-shaped style, completely encrusted in .36 carats of pa...
View full detailsThe Full Cut Diamond Mini Heart Stud Earring is a sweet addition to any ear stack, and one of Emily's very favorites. With each pair featuring 0.16...
View full detailsAn everyday piece that brings the sparkle, our Pavé Diamond Bubble Huggie will easily take your look from day to night. This earring shines no matt...
View full detailsThe Diamond Signet Ring features .45 carats of pavé diamonds across the entire ring face. Designed to adorn your pinky, this ring takes timeless to...
View full detailsThe Diamond Double Angel Wing Necklace is one of our most meaningful motifs. Featuring two angel wings encrusted with .12 carats of pavé diamonds, ...
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