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Enjoy FREE 2-Day shipping on all continental U.S. orders over $250.

Enjoy FREE 2-Day shipping on all continental U.S. orders over $250.

Sparkle now & pay later with 12 interest-free payments from Affirm.

Sparkle now & pay later with 12 interest-free payments from Affirm.

Welcome to EF Collection

EF Collection Founder Emily Faith Sitting on Chair at EF Collection Showroom

OUR STORY


EF Collection is a Los Angeles–based fine jewelry brand creating modern heirlooms for everyday wear. Founded in 2010 by Emily Faith Strauss, the brand is rooted in the belief that fine jewelry should be both deeply personal and effortlessly timeless - designed to be worn today and treasured for years to come.

Every piece is crafted in solid 14k gold – never filled, plated, or vermeil – and made using quality materials without compromise. We offer both natural and lab-grown diamonds, giving you the freedom to choose the option that best reflects your personal values and style.

Emily's designs are inspired by the moments, memories, and people who shape our lives. Drawing from her own journey – including her marriage, the loss of her son Austin, and the children she welcomed after a long IVF journey – she creates meaningful fine jewelry that honors life's most profound milestones. Each collection is designed to become part of your story: pieces you'll wear every day, celebrate life's defining moments in, and one day pass down for generations.

Giving back has always been at the heart of EF Collection. Emily and her husband founded Angels 4 Austin in honor of their son, Austin, whose life was taken too soon from Polycystic Kidney Disease (PKD). Through the foundation, they provide comfort, support, and resources to families with premature or critically ill infants, transforming personal loss into lasting impact. Learn more and get involved here.

“Fine jewelry is about more than sparkle—it tells a special story. Each piece I design
holds deep meaning, and I hope you feel that care and craftsmanship each time you wear your

EF Collection favorites.”

- Emily Faith Strauss

Retailers

You can shop EF Collection IRL at our L.A. Showroom by appointment and online in over 250 premiere retailers worldwide including Bergdorf Goodman, Nordstrom, Holt Renfrew, Shopbop, Revolve, and Bloomingdale’s.

Emily’s Favorites

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Installments by

Buy now, Pay later.

First payment due in 30 days,

12 equal monthly interest-free payments thereafter.

Step One

Add your favorites to your cart and select Affirm at checkout.

Step Two

Log in to your account or sign up and get instant approval to buy.

Step Three

Pay over 12 months with interest-free equal payments.

The first one is due 30 days after your purchase.

Rates from 0–36% APR. Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see affirm.com/licenses. For example, a $800 purchase could be split into 12 monthly payments of $72.21 at 15% APR.

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